Virginia Bisek
Copywriter, Editor & Content Strategist

Users continue to want simple, concise copy -- with messages they recognize as yours -- across all media.

Welcome.

Visit my website links below. Keep scrolling for samples from my work with both internal and external agencies.

MTC.ca.gov

Called back for another website redesign as senior copywriter, editor and content strategist.  

Worked with internal SMEs to develop copy and managed content process via Google Sheets.

My copy - and a favorite.

Peak-Digital.co

I've worked with Carrie Santi, Founder of Peak Digital, for more than 7 years.

Created all copy for her home page, working directly with Carrie.

Peak Digital Website

ABAG.ca.gov

I worked with the ABAG team to create, edit and manage concise, user-friendly copy across the entire ABAG website redesign.

Managed content processes, reduced clutter and confusion and streamlined IA with the goal of creating meaningful copy.

More copy highlights.

Story Telling: Slow Streets

I created two story-options for the Slow Street movement in the Bay Area.

Primarily designed for mobile phones. If viewing on a desktop, reduce your browser size.

Read the story.

BlackBox.com

Writer for several Gallo owned blogs, working with internal SMEs and graphic designer.

Read more on "The Good Life Guide."

The Good Life Guide

GSA.acgov.org

Complete website redesign as senior copywriter, editor and content strategist.

Managed copy integration via WordPress and basic HTML skills.

Just one of the many pages I developed.

Bay Area Regional Collaborative 

The BARC website was built from scratch and I either created, or edited, all copy.

I assessed user needs, honed work-flow/IA and incorporated brand and legal nuances. 

BARC Website

Technical Assistance: Housing

I drafted and edited the Public Engagement section in this new Technical Assistance Library within ABAG.

I worked closely with internal SMEs to create user-first resources.

My edits, working with SMEs.

Allbirds Case Study: The Sustainable Shoe

I worked directly with the VP of Sustainability to create a case study that spanned the growth of Allbirds, the shoe industry, renewable materials, a partnership in Brazil, and more.

Ask me for a hard copy.

BC Mechanical Design

Developed fresh copy across every page to appeal to mechanical engineers and large-enterprise product decision-makers in the Silicon Valley. 

BC Mechanical Website

BayREN.org

Complete redesign as senior copywriter and content strategist for BayREN - promoting energy efficiencies in the Bay Area.

Wrote this section and all articles in the right-nav.

Walgreens 

Worked with inhouse agency on a point-of-sale campaign for Walgreens line of "low calorie wines and spirits." Gallo partner. 

Mark West Wines

California Pinot inspiration for Instagram. Inhouse agency. Gallo brand.

Kingsford Ad 

Worked with inhouse agency to highlight the Super Bowl and America's love of grilling. Clorox brand.

Barefoot

Worked with inhouse agency on this April Fool's Day email campaign for three totally unexpected "fruit" wines. Gallo brand.

Intel

Worked with external ad agency on this post for big data and drones.

 

Intel

What do GenZ kids expect? External ad agency.

Fleur de Mer

A romantic composition and a great Rose for Instagram. Inhouse agency. Gallo brand. 

Intel

Gnecco is not messin' around. External ad agency.

 

Hidden Valley Ranch 

Product descriptions with a saucy flair. Inhouse agency. Clorox brand.

Email me at [email protected] for more details about what I can do. Thank you.