This talented team of Silicon Valley mechanical engineers takes your product from concept to marketing.
I developed fresh copy across every page to appeal to mechanical engineers and large-enterprise product decision-makers in the Silicon Valley.
I honed and refined IA to create meaningful copy in chunks that can be quickly absorbed.
"Your customers are at the center of what we do. We never forget that."
I created copy for Sunrun with a focus on a homeowner's passion to build a better planet that is run by the sun.
* Reduced complex topics to create meaningful copy, in parallel with SEO keyword requests
* Addressed barriers-to-entry and pain points along the consumer buying cycle
"In 12 years scientists say our planet will be 1.5 °C warmer. Doesn’t sound like a lot? It is."
ABAG provides services to local governments and residents to build healthier, stronger communities.
I worked with the ABAG team to create and manage concise, user-friendly copy across the entire ABAG website.
I managed the content process, reduced clutter and confusion and streamlined IA with the goal of creating meaningful copy.
"The backbone of Vital Signs? It's data."
Scroll down to the CHEF MICHAEL MINA subhead. I created these 3 paragraphs by reviewing many pages on the old website, and listening to videos of Chef Mina discussing his passion.
This copy is 6 years old and has withstood the test of time.
"Stick to the main ingredients, don’t be afraid to play around."
If we can order groceries through Alexa and Google Assistant, surely there must be voice-activated games for children to help teach language skills.
Or so Nea Hanscomb, CEO, thought. When she didn't find the game her son needed, she produced one herself, and reached out to me to help her promote Sayin' It Sam with a new website, blogs, and social media and email campaigns.
"Say it. Play it. Practice makes perfect."
BARC problem-solves for 21st century challenges that impact the Bay Area, including climate change and social and economic injustice.
This new website was built from scratch. I assessed user needs, created copy, refined flow/IA and incorporated brand and legal nuances.
"Data don't lie."
MTC is the transportation planning, financing and coordinating agency for the nine-county San Francisco Bay Area.
Along with industry standard content management duties, I created and edited more than 300 pages of friendly, valuable copy for residents and visitors to the Bay Area, with this focus:
"We’re part of every trip you take."
I was challenged with creating a story that spanned the growth of Allbirds, the shoe industry, renewable materials, a partnership in Brazil, and much more.
"Consumers are demanding products that save lives and save the planet. The hope is that the shoe industry will soon follow the pioneering efforts of this partnership."
Creating a story that moves through the post and across the image is a good idea. People like stories.
I work with designers to find the right picture, and edit copy along the way. It's a team effort.
My copy garnishes likes, retweets and shares. Hitting key metrics is important.
Alternative headlines provide clients with options. I give options.
I always imagine my copy with design. Copy doesn't work without good design ideas.
Highlighting an internal genius or guru adds a personal story that consumers want to hear.
