Copywriter, Editor & Content Strategist
Website copy (100s of pages) for both Internet and Intranet. Story telling. Landing/promo pages. SM campaigns. Email campaigns. Long- and short-form articles. Case studies. Ads. Basic HTML. SEO integration.
I search for a world where user needs, business needs, copy and design occupy the same planet.
Technical Assistance: Housing
MTC/ABAG works with its partners to promote changes in housing policies to make our region a better place to live.
I drafted and edited the Public Engagement section in this new Technical Assistance Library, and worked closely with internal SMEs to create user-first resources.
We face a deepening housing-affordability crisis.
MTC - Metropolitan Transportation Commission
Called back for a new sitewide update as senior copywriter, editor and content strategist. Launched July 7, 2021.
2015: Created and edited more than 300 pages of user-friendly content using audits, copy dev process, and Drupal integration.
We’re part of every trip you take.
ABAG - Association of Bay Area Governments
I worked with the ABAG team to create, edit and manage concise, user-friendly copy across the entire ABAG website.
I managed the content process, reduced clutter and confusion and streamlined IA with the goal of creating meaningful copy.
The backbone of Vital Signs? It's data.
Kingsford: Getting Folks Around the BBQ
Highlighting the Super Bowl and America's love of grilling.
Intel: Get Those Feet in the Door
Inviting eyeballs by moving copy through the post and across the image.
Intel: Big Data & Drones Go Fast
I work with designers to find the right picture, and edit copy along the way. It's a team effort.
Intel: GenZ Kids Want A Lot
My copy garnishes likes, retweets and shares. Hitting key metrics is important.
Kingsford: Email Campaign
Email module highlighting recipes for halftime.
Intel: Gnecco is Not Messin' Around
Highlighting an internal genius adds a personal story .
Hidden Valley Ranch: Hero Image
Product descriptions with a saucy flair for an iconic brand.
It's hard to write about cleaning concrete, as it seems self-evident. But this was purely SEO driven.