Virginia Bisek
Copywriter & Content Strategist
Don't let a sloppy narrative stop your customers from doing what they want to do.
Scroll down for work samples. Continue scrolling for social media visuals.
BC Mechanical Design
This talented team of Silicon Valley mechanical engineers takes your product from concept to marketing.
I developed fresh copy across every page to appeal to mechanical engineers and large-enterprise product decision-makers in the Silicon Valley.
I honed and refined this company's services and created meaningful copy in chunks that can be quickly absorbed.
"Your customers are at the center of what we do. We never forget that."
Sunrun - #1 Solar Company in the US
I created copy for Sunrun with a focus on a homeowner's passion to build a better planet that is run by the sun.
* Reduced complex topics and industry jargon to create meaningful, accessbile copy
* Addressed barriers-to-entry and pain points along the consumer buying cycle
"In 12 years scientists say our planet will be 1.5 °C warmer. Doesn’t sound like a lot? It is."
ABAG - Association of Bay Area Governments
ABAG provides services to local governments and residents to build healthier, stronger communities.
I worked with the ABAG team to create and manage concise, user-friendly copy across the entire ABAG website.
I reduced clutter and confusion every step of the way, with the goal of creating copy that people will actually read.
"The backbone of Vital Signs? It's data."
Chef Michael Mina
Scroll down to the CHEF MICHAEL MINA subhead. I created these 3 paragraphs by reviewing many pages on the old website, and listening to videos of Chef Mina discussing his passion.
This copy is 6 years old and has withstood the test of time.
"Stick to the main ingredients, don’t be afraid to play around."
Sayin' It Sam - Appropo Software
If we can order groceries through Alexa and Google Assistant, surely there must be voice-activated games for children to help teach language skills.
Or so Nea Hanscomb, CEO, thought. When she didn't find the game her son needed, she developed one herself.
This fearless CEO reached out to me to help her promote Sayin' It Sam with a new website, blogs, and social media and email campaigns.
"Say it. Play it. Practice makes perfect."
BARC - Bay Area Regional Collaborative
BARC problem-solves for 21st century challenges that impact the Bay Area, including climate change and social and economic injustice.
This new website was built from scratch. I developed brand copy across this new website to speak to the target audiences of community members and local agencies.
"Data don't lie."
MTC - Metropolitan Transportation Commission
MTC is the transportation planning, financing and coordinating agency for the nine-county San Francisco Bay Area.
I created and edited more than 300 pages of friendly, valuable copy for residents and visitors to the Bay Area, with this focus:
"We’re part of every trip you take."
Allbirds Case Study:
The Sustainable Shoe
I was challenged with creating a story that spanned the growth of Allbirds, the shoe industry, renewable materials, a partnership in Brazil, and much more.
"Consumers are demanding products that save lives and save the planet. The hope is that the shoe industry will soon follow the pioneering efforts of this partnership."