Copywriter & Content Wrangler
Complete website redesigns. Social media campaigns. Email campaigns. Long- and short-form articles. Case studies. Ads. Basic HTML. SEO integration.
MTC - Metropolitan Transportation Commission
2021: Called back for a new sitewide update as senior copywriter and content strategist. Launched July 7, 2021.
2015: Created and edited more than 300 pages of user-friendly content using audits, copy dev process, and Drupal integration.
"We’re part of every trip you take."
ABAG - Association of Bay Area Governments
I worked with the ABAG team to create and manage concise, user-friendly copy across the entire ABAG website.
I managed the content process, reduced clutter and confusion and streamlined IA with the goal of creating meaningful copy.
"The backbone of Vital Signs? It's data."
Kingsford: Getting Folks Around the BBQ
Highlighting the Super Bowl and America's love of grilling.
Intel: Get Those Feet in the Door
Inviting eyeballs by moving copy through the post and across the image.
Intel: Big Data & Drones Go Fast
I work with designers to find the right picture, and edit copy along the way. It's a team effort.
Intel: GenZ Kids Want A Lot
My copy garnishes likes, retweets and shares. Hitting key metrics is important.
Kingsford: Email Campaign
Email module highlighting recipes for halftime.
Intel: Gnecco is Not Messin' Around
Highlighting an internal genius adds a personal story .
Hidden Valley Ranch: Hero Image
Product descriptions with a saucy flair for an iconic brand.
It's hard to write about cleaning concrete, as it seems self-evident. But this was purely SEO driven.