Copywriter & Content Strategist
Find social media, email campaigns, hero images and product descriptions below. Keep scrolling for complete website rewrites and long- and short-form articles.
Contact me for case study, content brief, voice/tone guide, style guide and infographic mockup samples.
Kingsford: Getting Folks Around the BBQ
Highlighting the Super Bowl and America's love of grilling.
Click on "Show more" to get the full page details. Adhered to SEO and fixed character counts.
Intel: Get Those Feet in the Door
Inviting eyeballs by moving copy through the post and across the image.
Intel: Big Data & Drones Go Fast
I work with designers to find the right picture, and edit copy along the way. It's a team effort.
Intel: GenZ Kids Want A Lot
My copy garnishes likes, retweets and shares. Hitting key metrics is important.
Kingsford: Email Campaign
Email module highlighting recipes for halftime.
Intel: Gnecco is Not Messin' Around
Highlighting an internal genius adds a personal story .
Hidden Valley Ranch: Hero Image
Product descriptions with a saucy flair for an iconic brand.
It's hard to write about cleaning concrete, as it seems self-evident. But this was purely SEO driven.
Writing a compelling, simple narrative takes research, collaboration and an understanding of your audience to create great copy.
MTC - Metropolitan Transportation Commission
MTC is the transportation planning, financing and coordinating agency for the nine-county San Francisco Bay Area.
I created and edited more than 300 pages of user-friendly content that began with an audit, and ended with porting copy into Drupal during production.
"We’re part of every trip you take."
BC Mechanical Design
This talented team of Silicon Valley mechanical engineers takes your product from concept to marketing.
I developed fresh copy across every page to appeal to mechanical engineers and large-enterprise product decision-makers in the Silicon Valley.
I honed and refined IA to create meaningful copy in chunks that can be quickly absorbed.
"Your customers are at the center of what we do. We never forget that."
Sunrun - #1 Solar Company in the US
I created copy for Sunrun with a focus on a homeowner's passion to build a better planet that is run by the sun.
* Reduced complex topics to create meaningful copy, in parallel with SEO keyword requests
* Addressed barriers-to-entry and pain points along the consumer buying cycle
"In 12 years scientists say our planet will be 1.5 °C warmer. Doesn’t sound like a lot? It is."
Allbirds Case Study:
The Sustainable Shoe
I was challenged with creating a story that spanned the growth of Allbirds, the shoe industry, renewable materials, a partnership in Brazil, and much more.
"Consumers are demanding products that save lives and save the planet. The hope is that the shoe industry will soon follow the pioneering efforts of this partnership."
BARC - Bay Area Regional Collaborative
BARC problem-solves for 21st century challenges that impact the Bay Area, including climate change and social and economic injustice.
This new website was built from scratch. I assessed user needs, created copy, refined flow/IA and incorporated brand and legal nuances.
"Data don't lie."
ABAG - Association of Bay Area Governments
ABAG provides services to local governments and residents to build healthier, stronger communities.
I worked with the ABAG team to create and manage concise, user-friendly copy across the entire ABAG website.
I managed the content process, reduced clutter and confusion and streamlined IA with the goal of creating meaningful copy.
"The backbone of Vital Signs? It's data."
Sayin' It Sam - Appropo Software
If we can order groceries through Alexa and Google Assistant, surely there must be voice-activated games for children to help teach language skills.
Or so Nea Hanscomb, CEO, thought. When she didn't find the game her son needed, she produced one herself, and reached out to me to help her promote Sayin' It Sam with a new website, blogs, and social media and email campaigns.
"Say it. Play it. Practice makes perfect."