Sunrun - #1 Solar Company in the US
I created content for Sunrun's web pages, Solar Education channel, and local meta descriptions across the US by focusing on a customer's passion to reduce dangerous greenhouse gas emissions by:
* Conducting daily Internet research to dig for respected content that was topical and fresh
* Reducing complex topics and industry jargon to create meaningful copy in all copy
* Addressing barriers-to-entry and pain points along the buying cycle
* Integrating keywords and key phrases for SEO needs in all content
ABAG - Association of Bay Area Governments
ABAG provides services to local governments to build healthier, stronger communities.
I worked with the ABAG team to create and manage concise, user-friendly copy across the entire ABAG website.
I incorporated legal/political nuances, honed and refined IA, and implemented best practices to reduce clutter and confusion.
I ported copy into Drupal and cleaned up pages using HTML, and more...
BC Mechanical Design
This talented team of Silicon Valley mechanical engineers takes your product from concept to marketing.
Working with the CEO and team, I developed fresh copy across every page to appeal to mechanical engineers and large-enterprise product decision-makers in the Silicon Valley.
I honed and refined this company's services and created meaningful copy in chunks that could be quickly absorbed by visitors to the site.
BARC - Bay Area Regional Collaborative
BARC problem-solves for 21st century challenges that impact the Bay Area, including climate change and social and economic injustice.
This new website was built from scratch. I was tasked with creating brand copy and pages that spoke to this agency's mission, and more...
MTC - Metropolitan Transportation Commission
MTC is the transportation planning, financing and coordinating agency for the nine-county San Francisco Bay Area.
The redesign of this website took 1,000 existing pages and reduced it to 300 pages of valuable information that informed visitors. I guided this effort and trained internal staff on how to write successful online copy.
Sayin' It Sam - Appropo Software
This fun iPad game for early language learners was developed by a single mother living and working in Silicon Valley.
A dedicated mom to a son with autism, this CEO worked tirelessly to incorporate speech recognition software into her game to help children like her son practice using their voices.
I worked with Nea Hanscomb to build her website, and created a strong social media following from scratch (LinkedIn followers currently at 4,500). Game available in the Apple Store.