Sunrun - #1 Solar Company in the US
I created copy for Sunrun with a focus on a homeowner's passion to build a better planet that is run by the sun.
* Reduced complex topics and industry jargon to create meaningful, accessbile copy
* Addressed barriers-to-entry and pain points along the consumer buying cycle
"The year 2030 is right around the corner. In 12 years scientists say our planet will be 1.5 °C warmer. Doesn’t sound like a lot? It is."
ABAG - Association of Bay Area Governments
ABAG provides services to local governments and residents to build healthier, stronger communities.
I worked with the ABAG team to create and manage concise, user-friendly copy across the entire ABAG website.
I reduced clutter and confusion every step of the way, with the goal of creating copy that people will actually read.
"The backbone of Vital Signs? It's data."
BC Mechanical Design
This talented team of Silicon Valley mechanical engineers takes your product from concept to marketing.
I developed fresh copy across every page to appeal to mechanical engineers and large-enterprise product decision-makers in the Silicon Valley.
I honed and refined this company's services and created meaningful copy in chunks that can be quickly absorbed by site visitors.
"Your customers are at the center of what we do. We never forget that."
BARC - Bay Area Regional Collaborative
BARC problem-solves for 21st century challenges that impact the Bay Area, including climate change and social and economic injustice.
This new website was built from scratch. I developed brand copy across this new website to speak to the target audiences of community members and local agencies.
"Data don't lie."
MTC - Metropolitan Transportation Commission
MTC is the transportation planning, financing and coordinating agency for the nine-county San Francisco Bay Area.
I created and edited more than 300 pages of friendly, valuable copy for residents and visitors to the Bay Area, with this focus:
"Think BART, your ferry ride, miles of bike paths, FasTrak, freeway conditions, your commute times, our bridges... we’re part of every trip you take."
Sayin' It Sam - Appropo Software
Nea Hanscomb looked for a speech-recognition game on the iPad to help her son, who has autism, practice using his voice.
If Siri, Alexa and Google Assistant could order groceries... she was sure she'd find voice-games to help kids with language skills.
Ms. Hanscomb didn't find such a game. So she produced one herself.
This fearless CEO reached out to me to help her promote Sayin' It Sam with a new website, blogs, and social media and email campaigns.
"Say it. Play it. Practice makes perfect."