Virginia Bisek
Copywriter, Editor & Content Strategist
Website content development (100s of pages) for both Internet and Intranet. Story telling. Landing/promo pages. SM campaigns. POS. Email campaigns. Long- and short-form articles. Case studies. Ads. Basic HTML. SEO integration.
Welcome.
Keep scrolling for live links to my website copy, which includes entire websites, landing pages and blog/email campaigns.
Walgreens POS
POS campaign for Walgreens line of "low calorie wines and spirits." Gallo partner.
Kingsford Ad
Highlighting the Super Bowl and America's love of grilling. Clorox brand.
Barefoot Email
April Fool's Day campaign for three totally unexpected "fruit" wines. Gallo brand.
Intel SM
Big data and drones go together.
Mark West Wines
California Pinot inspiration for Instagram. Gallo brand.
Intel SM
What do GenZ kids expect?
Fleur de Mer
A romantic composition and a great Rose for Instagram. Gallo brand.
Intel SM
Gnecco is not messin' around.
Hidden Valley Ranch Ecommerce
Product descriptions with a saucy flair. Clorox brand.
Pine-Sol SEO
Created purely for SEO purposes. Clorox brand.
Technical Assistance: Housing
MTC/ABAG works with its partners to promote changes in housing policies to make our region a better place to live.
I drafted and edited the Public Engagement section in this new Technical Assistance Library, and worked closely with internal SMEs to create user-first resources.
We face a deepening housing-affordability crisis.
MTC - Metropolitan Transportation Commission
Called back for a new sitewide update as senior copywriter, editor and content strategist. Launched July 7, 2021.
2015: Created and edited more than 300 pages of user-friendly content using audits, copy dev process, and Drupal integration.
We’re part of every trip you take.
ABAG - Association of Bay Area Governments
I worked with the ABAG team to create, edit and manage concise, user-friendly copy across the entire ABAG website.
I managed the content process, reduced clutter and confusion and streamlined IA with the goal of creating meaningful copy.
The backbone of Vital Signs? It's data.