Virginia Bisek
Copywriter, Editor & Content Strategist

Website content development (100s of pages) for both Internet and Intranet. Story telling. Landing/promo pages. SM campaigns. POS. Email campaigns. Long- and short-form articles. Case studies. Ads. Basic HTML. SEO integration.   

Welcome.

Keep scrolling for live links to my website copy, which includes entire websites, landing pages and blog/email campaigns.

Walgreens POS

POS campaign for Walgreens line of "low calorie wines and spirits." Gallo partner. 

Kingsford Ad 

Highlighting the Super Bowl and America's love of grilling. Clorox brand.

Barefoot Email

April Fool's Day campaign for three totally unexpected "fruit" wines. Gallo brand.

Intel SM

Big data and drones go together.

 

Mark West Wines

California Pinot inspiration for Instagram. Gallo brand.

Intel SM

What do GenZ kids expect?

 

Fleur de Mer

A romantic composition and a great Rose for Instagram. Gallo brand.

Intel SM

Gnecco is not messin' around.

 

Hidden Valley Ranch Ecommerce

Product descriptions with a saucy flair. Clorox brand.

Pine-Sol SEO

Created purely for SEO purposes. Clorox brand.

Gallo: Black Box Wines

Writer for first 4 articles on "The Good Life Guide."  

Whatever your journey large or small — there’s an award winning Black Box with the same delicious flavor for all occasions.

Sometimes you just want to grab and go. And we get that. 

Read more on "The Good Life Guide."

The Good Life Guide

Story Telling: Slow Streets

I created two story-options for the Slow Street movement in the Bay Area.

Please view (and swipe) on a cell phone or iPad.

Open streets. Where you can walk, bike, run and roll.

For the hearts and minds of Bay Area residents.

Read the story

Technical Assistance: Housing

MTC/ABAG works with its partners to promote changes in housing policies to make our region a better place to live.
 
I drafted and edited the Public Engagement section in this new Technical Assistance Library, and worked closely with internal SMEs to create user-first resources.

We face a deepening housing-affordability crisis.

Visit the website

Allbirds Case Study:
The Sustainable Shoe

Working directly with the VP of Sustainability, I was challenged with creating a case study that spanned the growth of Allbirds, the shoe industry, renewable materials, a partnership in Brazil, and much more.

Consumers want products that save our planet.

Ask me for a copy.

MTC - Metropolitan Transportation Commission

Called back for a new sitewide update as senior copywriter, editor and content strategist.  Launched July 7, 2021.

2015: Created and edited more than 300 pages of user-friendly content using audits, copy dev process, and Drupal integration. 

We’re part of every trip you take.

MTC Website

BC Mechanical Design

Developed fresh copy across every page to appeal to mechanical engineers and large-enterprise product decision-makers in the Silicon Valley. 

Your customers are at the center of what we do. We never forget that.

BC Mechanical Website

Peak Digital: Working for Government Agencies

Created copy for all buckets on the home page, working for the founder and CEO. 

What do we do to create a website that is trusted? How do we get departments on the same page?

Peak Digital Website

Alameda County GSA

Complete website redesign as senior copywriter, editor and content strategist. Managed copy integration via WordPress and basic HTML skills.

We serve the people who serve the public.

GSA Website

BARC - Bay Area Regional Collaborative 

This new website was built from scratch. I assessed user needs, created copy, refined flow/IA and incorporated brand and legal nuances. 

Data don't lie.

BARC Website

ABAG - Association of Bay Area Governments

I worked with the ABAG team to create, edit and manage concise, user-friendly copy across the entire ABAG website.

I managed the content process, reduced clutter and confusion and streamlined IA with the goal of creating meaningful copy.

The backbone of Vital Signs? It's data.

ABAG Website

Sayin' It Sam - Appropo Software

If we can order groceries through Alexa and Google Assistant, surely there must be voice-activated games for children to help teach language skills.

Or so Nea Hanscomb, CEO, thought. 

Say it. Play it. Practice makes perfect.

Sayin' It Sam Website

BayREN - Bay Area Regional Network

Complete redesign as senior copywriter and content strategist for BayREN - a network of local governments promoting energy efficiencies.

"We all want to feel comfortable in our homes and maintain a healthy environment."

Read My Work

Email me at [email protected] for more details about what I can do. Thank you.