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Virginia Bisek
Copywriter & Content Strategist

Don't let a sloppy narrative stop your customers from doing what they want to do. 




Scroll down for samples of my work.

Whether your customers are searching for information or a product to purchase - they won't like it if you waste their time. 

Sample Work:
Sunrun - #1 Solar Company in the US

I created content for Sunrun's web pages, Solar Education channel, and local meta descriptions across the US by focusing on a customer's passion to reduce dangerous greenhouse gas emissions by:

* Conducting daily Internet research to dig for respected content that was topical and fresh 

* Reducing complex topics and industry jargon to create meaningful copy in all copy

* Addressing barriers-to-entry and pain points along the buying cycle

* Integrating keywords and key phrases for SEO needs in all content

Sunrun Long-form Article

Sample Work:
ABAG - Association of Bay Area Governments

ABAG provides services to local governments to build healthier, stronger communities.

I worked with the ABAG team to create and manage concise, user-friendly copy across the entire ABAG website.

I incorporated legal/political nuances, honed and refined IA, and implemented best practices to reduce clutter and confusion.

I ported copy into Drupal and cleaned up pages using HTML, and more... 

ABAG Website

Sample Work:
BC Mechanical Design

This talented team of Silicon Valley mechanical engineers takes your product from concept to marketing. 

Working with the CEO and team, I developed fresh copy across every page to appeal to mechanical engineers and large-enterprise product decision-makers in the Silicon Valley. 

I honed and refined this company's services and created meaningful copy in chunks that could be quickly absorbed by visitors to the site.

BC Mechanical Website

Sample Work:
BARC - Bay Area Regional Collaborative 

BARC problem-solves for 21st century challenges that impact the Bay Area, including climate change and social and economic injustice.

This new website was built from scratch. I was tasked with creating brand copy and pages that spoke to this agency's mission, and more...

BARC Website

Sample Work:
MTC - Metropolitan Transportation Commission

MTC is the transportation planning, financing and coordinating agency for the nine-county San Francisco Bay Area.

The redesign of this website took 1,000 existing pages  and reduced it to 300 pages of valuable information that informed visitors. I guided this effort and trained internal staff on how to write successful online copy.

MTC Website

Sample Work:
Sayin' It Sam - Appropo Software

This fun iPad game for early language learners was developed by a single mother living and working in Silicon Valley.

A dedicated mom to a son with autism, this CEO worked tirelessly to incorporate speech recognition software into her game to help children like her son practice using their voices.

I worked with Nea Hanscomb to build her website, and created a strong social media following from scratch (LinkedIn followers currently at 4,500). Game available in the Apple Store.

Sayin' It Sam Website

If a cliche works, use it. What do
your customers want to hear?
Give them that. Hit them with copy
that answers their pain points.


My Twitter, LinkedIn and Facebook samples from a B2B campaign - that went live - for the Intel IT Center:

Making Foot Traffic Significant

I often conceptualiz overall design, working alongside the graphic designer. 

 

Reduce Inspection Costs & Increase Safety with Drones

 I create alternative headlines for the client.

 

GenZ Kids Demand Attention

My copy work resulted in a successful campaign across Intel products - garnishing likes, retweets and shares.

 

Helping Retail Stay Legit

Another alternative headline to provide client with options.

 

Machine Learning Helps Airline Industry Reduce Costs

An additional option for Intel drones.

 

To Succeed - Capture GenZ

This demographic group commands a lot of attention.

 

Ronie Gnecco is Not Playing Around

Highlighting an internal Intel genius responsible for the industrial drone revolution.  

 

Let's talk.

Please email me at [email protected] for more details about each of these projects. References provided.