Virginia Bisek
Copywriter, Editor & Content Strategist

Creative and strategic thinker. Good under pressure. Collaborative team player. Puppy lover. No job too big or too small.

Welcome.

Visit my website links below. Keep scrolling for samples from my work with both internal and external agencies.

MTC.ca.gov

Called back for another website redesign as senior copywriter, editor and content strategist.  

I enjoy working in regulated environments involving legal nuances.

Just one page of many - but a favorite of mine. Because everyone looks for work.

Story Telling: Slow Streets

I created this story for the Slow Street movement in San Francisco.

What began in Early Pandemic as a way for the community to play outside and be safe, is still alive and well.

Designed for mobile, but you can read the story here on your desktop.

Peak-Digital.co

I work for Carrie Santi, CEO of Peak Digital, on website projects big and small. 

Right now I'm writing blogs and social media for Amish Roofing in Indiana.  Link coming soon.

Wrote all copy for Carrie's marketing page.

BayREN.org

Complete redesign as senior copywriter and content strategist for the BayREN website.

It was a great pleasure working with this regional coalition to better reflect its efforts at keeping California green.

Wrote this page and everything behind the links. Another favorite.

ABAG.ca.gov

I worked with the ABAG team to create, edit and manage concise, user-friendly copy across the entire website.

There are legal and community nuances in language that make public sector work challenging and rewarding.

More of my copy highlights about the housing crisis.

Bay Area Regional Collaborative 

The BARC website was built from scratch a few years ago and I either created, or edited, all copy.

I assessed user needs, honed work-flow/IA and incorporated brand and legal nuances. 

The BARC website still remains largely the same.

BlackBox.com

Writer for several Gallo owned blogs, working with internal SMEs and graphic designer.

I wrote many blogs, emails and social media posts for Black Box, Mark West and Barefoot wines.

Read about pairing wines with your backyard BBQ feasts.

GSA.acgov.org

Complete website redesign as senior copywriter, editor and content strategist.

Managed copy integration via WordPress and basic HTML skills.

Just one of the many pages I developed.

Technical Assistance: Housing

I drafted and edited the Public Engagement section in this new Technical Assistance Library within ABAG.

I worked closely with internal SMEs to create user-first resources.

My edits, working with SMEs.

Allbirds Case Study: The Sustainable Shoe

I worked directly with the VP of Sustainability to create a case study that spanned the growth of Allbirds, the shoe industry, renewable materials, a partnership in Brazil, and more.

Ask me for a hard copy.

BC Mechanical Design

Developed fresh copy across every page to appeal to mechanical engineers and large-enterprise product decision-makers in the Silicon Valley. 

BC Mechanical Website

Walgreens 

Worked with inhouse agency on a point-of-sale campaign for Walgreens line of "low calorie wines and spirits." Gallo partner. 

Mark West Wines

California Pinot inspiration for Instagram. Inhouse agency. Gallo brand.

Kingsford Ad 

Worked with inhouse agency to highlight the Super Bowl and America's love of grilling. Clorox brand.

Barefoot

Worked with inhouse agency on this April Fool's Day email campaign for three totally unexpected "fruit" wines. Gallo brand.

Intel

Worked with external ad agency on this post for big data and drones.

 

Intel

What do GenZ kids expect? External ad agency.

Fleur de Mer

A romantic composition and a great Rose for Instagram. Inhouse agency. Gallo brand. 

Intel

Gnecco is not messin' around. External ad agency.

 

Hidden Valley Ranch 

Product descriptions with a saucy flair. Inhouse agency. Clorox brand.

Email me at [email protected] for more details about what I can do. Thank you.